And if you use it right, you can rapidly accelerate your real estate business into the high seven- and eight-figures. But if you do it right? Take the list that you just made that has already been scrubbed and add the contacts to your Facebook friends. All that I need from you is to verify that I have the correct home address and email address for you. Set aside one or two days a month to attend a local community or charity event. You need to take a look at the people you are connected with on social media. (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! SOI. Here are the four core lead sources that top real estate agents are using in 2023: Watch The Video On Youtube, Read More The Four Core Lead Sources Top Real Estate Agents Are Using In 2023Continue, Email marketing has completely transformed the way I do business as a real estate agent. Gratitude is the best way to get more of what you want. Once everyone in your SOI knows you sell real estate, youll start seeing the referrals coming in. Theyre going after the unknown. These letters are a 180 degree turn away from the old "Here I am, help me get more clients" style Sometimes, we connect with individuals electronically; however, they are not receiving our regular emails and marketing tools. And if youre still hesitating to reach for the phone, consider this: In our post-2020 world, the real-time, personal connection available by phone may be preferred over the convenience of email.. coaching programs is right for you? Take this epic SOI marketing story (again from Justin Seeby). Add your signature and contact information including your location. You may feel overwhelmed or not know where to start in making your phone calls, and this could help you feel better about who you are reaching out to. For example, we did $2 million worth of sales to one couple I hadnt talked to in 13 years. Copy all of it into one Excel spreadsheet. 3. But the truth is, as humans, were already influencing each other all the time. This post details 25 steps you can take to prepare for your presentation and give you the confidence you need to make the best impression. Something went wrong while submitting the form. When you do go to a networking event, you may think the goal is to collect as many cards as possible. Do your prospects know? Thats the only way you will be able to contact your SOI members 100 times a year. Why Is Growing Your SOI So Important for Real Estate Agents? Listen P151 Marketing Mastermind 01 - Marketing vs . That detracts value. Wish I could use it but after 25 years it would look odd! Another excellent post. ), And lets face it. Sphere of Influence: Definition and Example Written by: Andrew Helling Last updated: November 3, 2022 In the real estate industry that utilizes word of mouth marketing, an agent's Sphere of Influence is extremely important. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them You will be shocked with the answers youll get. I also have a feed on my site that gives them helpful real estate tips and tidbits that they can scroll through to their hearts content. Make sure you do not fall into this trap. Real Estate Agent Sample Marketing Letter Nsw Recognizing the mannerism ways to acquire this books Real Estate Agent Sample . The next question what do you say to them? Rockstar agents with up to 80% referral business all have one thing in common: an easy, workable system for nurturing and growing their SOI. If you have a friend you usually chat with via WhatsApp, itd be weird to call her up on business and start asking her about whether she knows anyone who needs to buy a home. You are in communication again, and if you continue to stay in contact with them going forward, you will grow your sphere of influence. Today we are going to give you a few of our best real estate email templates for Listing E-Alerts. Or, if thats too much, start with posting just one status update per week with a useful story or quick tip. Home buyers have a MAJOR hand to play right now but unfortunately they dont always get the deal they deserve. The rags-to-riches real estate mogul emigrated to the US in 1986, knowing literally no one and went on to become one of Americas top agents and the king of real estate referrals. It's helpful to the recipient and offers them something of value, INFORMATION. You can do this by adding value coming from contribution and giving them something they want. In 2012 he shifted his focus to work exclusively with real estate agents, helping them dominate listings in geographic farming, past clients, and commercial properties. I stay in touch with my people, past present and to come, with a monthly newsletter and also with emails when I find something I know they'll enjoy receiving. You can give them some references. But Ill tell you there has been a recent shift that suggest people are more receptive to phone calls now since the COVID-19 crisis began. The main thing is not to let them forget that youre an agent and youre there to help them. You have family, friends, old schoolmates, previous business associates, soccer buddies, and more. I can see on social media that you are doing quite a bit of traveling and having a great time. or other gift.. That way, they know that you appreciate the referral. :). March 04, 2012 08:13 AM. Under that simple system they end up calling everyone in their SOI twice a year. Script #1 - Recent Clients & Professional Connections, I hope all is well! Is there anything I can do for you?. The letter itself is easy, but making it hit pay dirt takes a little out-of-the-box thinking. Instead, you should spend your time visiting with several people in a one-on-one manner. All you need to do is say, Hey! A healthy, thriving Sphere of Influence can move you from chasing new clients to having them come directly to you. But, I thought, no better time than right now. When it comes down to it, an SOI is just a group of people you know personally. Im so glad we got it and Im thrilled with the aggressive negotiation we achieved on that, saving you even more money., Ring your bell on that sale because you worked hard on it. You might even want to use a real estate CRM. Likely, you are already using Listing E-Alerts. Heres an awesome, zero-pressure script from Michael Montgomery of Rev Real Estate School. If you havent seen Danielles hacks for following up with stale leads in under 10 min., you NEED to check these out.). If youre ready to follow in the footsteps of the boss-level Realtors who have successfully transformed their SOIs into multi-million-dollar referral machines without ever being sleazy read on. Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Social Media for Real Estate Agents: Building Your SOI, Facebook for Realtors: Friends Lists and the 10-10-5 Plan. Ask them about the dog. Once that done, we can move on to what kind of value we can provide our SOI with to continue to keep in touch and keep them engaged. Listing E-Alerts can also be referred to as Search Updates or Auto-Prospecting. Real Estate Letter, New Year Letter, Seller Prospecting Letter, Real Estate Templates, Real Estate Marketing, Realtor Letter, Farming Letter ElevatedAgent (1,531) $5.00 Textable Christmas Card, Real Estate Client Holiday Card, Digital Holiday Card, Real Estate Marketing, Winter Card | INSTANT CANVA DOWNLOAD AgentsAssemble (482) $4.00 WOW. It could even be that they are having some work done on their house and need some recommendations. Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. Its forcing real estate professionals to pivot their business and make some changes. Now that we are living in more uncertain times, we are presented with an opportunity to reopen the line of communication between ourselves and our sphere of influence contacts. Go to your business page and click at the top where it says "Ad Center.". Enter pertinent information, so you can send Happy Anniversary messages on the date that their new home closed, send a birthday card, or simply remember their childrens or their pets names. Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. This helps you get rid of any old contact information that is either incorrect or no longer in use. Anyway, agents ask me all the time what they should write about that will inspire their SOI's to remember them FONDLY. I've been trying to decide what to do with it - I thought of mailing the newspaper article out to my 2010 clients with a note thanking them for helping me achieve this goal. Great post !! A reminder to winterize their sprinkler system or change smoke detector batteries? This also warms up your SOI for your phone call. It will cost anywhere from forty to fifty cents per postcard depending upon volume. And, if you have a friend or acquaintance in need of a real estate professional, Id appreciate the referral. One type of ad that has been shown to be very effective is a messenger ad. On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. They better like it, or youre going to get blocked! As the leads and referrals start coming in, its important to keep track of each and every one. You say, hey, shame on me, because I should have reached out to you sooner. He is CEO of Agent Dominator. Then, make sure you invite people to hang out with you for your charge. If you dont know what to write, use my Event Themed Keeping in Touch Letters. And you never know where your next lead will come from. Now that is a good introductory letter, Marte. Even though you are probably used to throwing a holiday party, you do not have to wait for this time of year if you really want to impress the people who are in your sphere of influence. Come up with a meaningful message, and hit your database with a postcard mailer. . 4. But you cant be everywhere all the time. My reader enjoyed a tremendous response to the letter, got a few (unsolicited) glowing testimonials to use in her marketing and may even have a few new clients to show for her efforts. In light of all the economic fallout from the COVID-19 crisis, everyone has thought about their finances and is concerned to some extent. You can get his full briefing in this video. It is a beautiful cherry wood plaque that reads: In Appreciation and Recognition Of Your Outstanding Performance and Achievements In The RE/MAX Organization. Your first thought might be My sphere of influence? Hi Jennifer, Interesting concept and comment thread. Once you begin making sales, add each of those clients to your database in a different folder, so you can keep past clients and your sphere separate. Save my name, email, and website in this browser for the next time I comment. All it means is the people who know and like you. This is one of the easiest ways that you can dramatically expand your sphere of influence. Thats the last time Im going to use that real estate agent.. As with follow ups, consistency is the name of the game on social media. which can start up a whole bunch of conversations so that's definitely something to consider Brenda - thank you so much! Employer's Name Employer's Position Business Or Company Name 1234 Jones Avenue San Francisco, CA 94120. 5 simple scripts to reconnect with your sphere Staying in touch with your sphere of influence is the foundation of building and maintaining your business. And even if your client needs nothing from you at least you checked in. If they are not receiving them, they are not actually in your sphere of influence. The one significant advantage to email is that it's much easier for your audience to respond to you personally (they just have to hit REPLY!) Thanks for shring this Yah-me. Remember, at the end of the day, business is about connecting with people marketing is simply how you start the conversation. You can also see what specific links the recipient clicked. Its expected in business. The name of the game is Listing E-Alerts. (Psst, already a Follow Up Boss user? visit http://AgentDominator.info to double sales and referrals from past clients and sphere of influence. that are written by the members of this community. You may be under the impression that phone calls are an annoyance. and Pensacola Beach real estate If it helps you to have a framework, follow these easy-to-remember steps from Dr. Lee Davenport to help build rapport when you C-A-L-L someone in your sphere: Following these steps will help show you care while also subtly establishing you as a trusted real estate professional that your connections can count on. Did you see my email last week on 5 Big Predictions for the Downtown Indy Real Estate Market? Learn more at AgentDominator.com, Getting more referrals with the $500 Certificate letter, Postcards drive seller leads to your open house. Sending out a regular newsletter with helpful tips on how to make simple upgrades to the home, news from the local market, etc. I've been featured from time to time on the local news or in the paper, so I always send out notices with links. Smart real estate agents know that there is a lot of money to be made in giving away something for free. In that survey, they have always shown between 78 and 82 percent of all people that purchase a residential home use an agent that they know or that someone they know referred to them. So if youre clinging to the belief that your SOI is weak or that you dont have an SOI because youre new to town, are from the wrong side of town, or whatever believe this: Youre not only kidding yourself, youre also leaving piles of cash on the table. We focused on and marketed to the people we knewthe mets in our database and it was amazing the volume of transactions we started doing right out of the gate! All because of one fundamental business driver: Authenticity. (Were talking multiple millions in volume.). Its one of the easiest ways to get your database engaged again. Whether prospecting for new clients or encouraging referrals from past clients and your sphere of influence, consistent communication is vital to your success. Today we are going to talk about a tool that is one of the best ways of growing your SOI database by bringing people you dont know into your SOI, and also one of the best tools for organically contacting your SOI. At least if you sold them a house, you will for sure have their mailing address! Just never, ever assume. This is how you reconnect with your sphere of influence database. This is a great way for you to expand beyond your sphere of influence, as many people are going to bring their family members and friends. ), Consistency + Engagement = Winning on Social, The 4-part SOI Marketing Plan Worth $30 Million in Business, The Real Estate Postcard Worth $2 Million, Past coworkers (even if your last job was waiting tables), Your friends (yes, even the high school pals you havent seen in 20 years), Your kids friends or their parents (depending on age). He recommends using MLS auto-prospecting to send relevant listings for potential sellers in your SOI to help them track the pulse of the market and see what comparable properties are selling for. You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. Featured at one of my favorite groups at AR short simple and to the point not to mention very different. Or ask for feedback?? I bet you do want to share some ideas? There is a fine line between flaunting and genuine and it looks like your E-mail was very genuine! Here at Icenhower Coaching and Consulting, our coaches are telling our clients to shift. and they're yours for free. Where you make your list will depend on where you are in your business. The idea of condensing all your personal relationships into a spreadsheet summed up by a 3-letter acronym sounds cold at best, immoral at worst. What do you love about it? For brand new agents a simple Excel spreadsheet will do the job.. Whats the first advice given to new real estate agents? Its easy to neglect these tasks if you dont have a contact plan in place. This way, youll be able to: I really think youll find this customer service tool useful since most of my clients already do. Hey would you do me a favor, Aaron? But by any name, Listing E-Alerts are a powerful tool. If you choose to implement AI, you may need to upgrade a pay a small fee through your CRM. Remembering anniversary dates, birthdays, and other significant events in your spheres lives goes a long way. Follow up with them after the event. But, as I always say - with ANY prospecting technique - if it doesn't feel right to you - DON'T do it!!! Your way of handling the award was so tasteful. I love your program, Jennifer. Their new listing or recent sale? In contrast to customer acquisition and individual sales, relationship marketing aims to build resilient connections between the customer and the brand, according to Neil Patel. And remember, you are NOT selling. Put yourself in your contacts shoes. This is the foundation of reviving your database and re-engaging your people. Congrats. Michael Montgomery of Rev Real Estate School. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. Dont hesitate to put this to work for you. Date. As a result, there are many real estate agents who are looking for ways to improve their spheres of influence. If youre reaching out to someone youve really neglected, now is the best time to pick up the phone and call them. There are a gazillion things you can write to your SOI about that won't come across as pitchy, pushy or just ho-hum. Contacting your SOI in a way that feels natural is not only more cost efficient (mailers can be pricey!) He even asks for permission to follow up (Cool if I follow back up in a week?). I was just checking in with you to see how youre doing. Every year, the National Association of produces a survey of home buyers and home sellers. But at the same time, thanking my clients for everything that THEY give to ME is easy for me. Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). Either way staying top of mind with your list is important. Heres how to do it, The BEST real estate postcards to generate seller leads: Part 1 home valuation approach, Powerful, easy touches for sphere of influence and past client Part 2 refrigerator clip, The TOP 7 low-cost ways to find seller leads with geographic farming, P143 The 4 BIGGEST drivers in getting listings in the cold market Part 1. Its time to look inward to your database. Let them know that this is good news for them as well as for you. Its really simple. You heard that right. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Dont take the cheap route if its going to come across negatively. Love it Jennifer. One of those things is the YAY-ME letter. If you demonstrate that you are an expert in the local area, you will have an easier time converting your clients. Human connection is in high demand. Reach out to some of your past clients from the last two or three years, depending on how much business you do. And then you reached out via Facebook. You made your calls and used your Realtor sphere of influence scripts. Youve chosen an exciting and demanding career and youll succeed if you work hard, learn all you can, and show people that they mean more to you than a commission check. or other gift. That said, the fact of the matter is that our SOI is where its at. If you'll actually DO the personal postal mailing, that would be a good excuse for one, but if you keep putting it off, email might be better. So give your full attention to every person you meet, and remember, everybody matters. According to the Washington Post, the average person spends about 20.5 hours per week in their inbox. If you use your agent website for your Listing E-Alerts, you can use. Very nice. As a member of the(name)Multiple Listing Service, I now have access to information about homes for sale and sold, average prices, and market trends in(name the area your MLS covers). Dont do that. Are you sure you want to report this blog entry as spam? Were going to give you everything you need to work your SOI like a pro. My clients really love it. You now have a friend in real estate. Pro Tip for Pinterest: Like Twitter, local, highly-visual content wins on Pinterest and can be a great way to increase traffic to your website. Hi, its [AGENT NAME] with [REAL ESTATE COMPANY], I wanted to give you a heads up that Ive set you up on our new Neighborhood Update Tool and would love to hear your feedback on it. are great for staying top-of-mind. This week I had the pleasure (and total surprise) of winning an award from RE/MAX for 2010! It wont be like that for long. Acronyms and jargon can kill your message. After youve sent the initial letter, be sure to stay in touch periodically. Disclaimer: ActiveRain, Inc. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. Then, see if they will need assistance finding a spot that has more room. In general, keeping in touch is a great way to show appreciation. If you take a look at the market at this time last year, you will quickly realize that nothing lasts forever. Fear of failure, rejection, the phone there are some very real mindset obstacles keeping them from their #1 source of free leads and MASSIVE revenue potential. End of Year Announcement Letter Sample nar.realtor Details File Format DOC Size: 11.5 KB Download Writing a professional end of the year announcement letter should not take you hours or days. Of course, if you do happen to be in need of an agent to help you purchase or sell a home, Id love to be that agent. If so, just be a little more intentional whenever you log on. Approximately 80 percent of all transactions are done within your sphere of influence. Take Advantage of Direct Mail Marketing, Frequently Asked Questions About the Sphere of Influence, Use networking to help you improve your sphere of influence and real estate referrals, Use social media to help you build a stronger sphere of influence and boost real estate sales, Prioritize your time with your followers to build your real estate business, Take advantage of local news publications to boost your real estate career, Use events to help you grow your sphere as a Realtor. I agree that everyone loves to work with a winner, and this letter goes one step beyond by thanking them for their part in your success. Are you sure you want to report this blog entry as spam? Be clear that you have no agenda. Please let me know if I can help you with anything in the future. Anyone you interact with regularly (even if that just means once every couple of months), for example: your hair stylist, accountant, doctor, dentist, even your bank teller. Twitter posts with visuals get up to 5x more engagement. But truly great SOI and referral marketing isnt about selling.. Now, your phone call list is much more manageable. (By the way that easy out at the end of the message can actually be a powerful tool to make people feel more comfortableand more likely to respond!). If you write a market report or a real estate newsletter, write them and ask if theyd like a copy now and further updates as you write them and ask if theyd like it via email, because communicating that way will save you money. Excellent blog and I'm going to share it with some new agents in my office! A good CRM must have an IDX feed to your local MLS. And conversations with the people we know can lead to all sorts of wonderful things. But if for some reason you decide that youd rather not receive these updates, you can unsubscribe yourself or just simply reply to an email and well discontinue it for you. Even a short handwritten card or personal email can go a long way in nurturing the relationship by simply letting them know how much you appreciate them, and that youre always there to help. Check out our full post on prospecting on Facebook! And theres no good reason to leave that kind of money on the table. Here's a sample: Dear (friend, client from a former business, former boss, etc.) Great way to phrase the letter - saying thanks to the client is always a must! In it, Jason chats about everything from life with twin toddlers to drinking rum he doesnt even mention the word house until at least 5 minutes into the call. After theyve agreed, you can reply reminding them youre always here if they ever have any questions about the market. For example, a home value estimate is one of real estate's most common lead generation tools. Either theyre using you or theyre referring someone to you. Maybe you have one of your latest videos on your blog on the front, or maybe its an offer that you can do a free consultation. (Its just around the corner from you actually in Spring Brook Hills.). A great strategy is to provide opportunities for your contacts to opt-in on their own, just like you would on your website. Why not get deep once in a while? Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. Make sure your Pinterest account includes your SOI contacts by inviting your Facebook friends to connect on Pinterest. This is a great way for you to demonstrate that you are knowledgeable about the local area. And that's an uncomfortable idea for many of us. This doesnt mean you should stop nurturing your entire SOI, but it does help you focus your efforts to get maximum results. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . Pay Special Attention to Those Who Matter Most 4. Part of that, Im sure, is the isolation that many are experiencing. Check out our full list of Twitter dos and donts for real estate! For example, you may want to host a simple summertime cookout. Youre someone I always think of whenever I see killer landscaping and the house I showed yesterday had a jaw-dropping garden! Tools like BombBomb Prompt make it easy to automate a personalized video in your email drip campaigns no fancy videographers required. You can use this helpful script as you talk to seller leads, and you can also use it for emails, mailers, texts, and social media direct messages. Realtors can then use their sphere of influence scripts to reach out, and they have already seen your name recently. Instead of scrolling past updates from your sphere, take a second to like or comment. Email: Support@MasterGrabber.com, Beatty Carmichael | All Rights Reserved, Press Submit ONE time and wait for the next page to appear (it takes 20-25 seconds), Beatty is a Christian businessman and consumer marketing expert. Instead of posting about politics or another crazy cat video, take a minute to share a story about a recent win or revelation in your real estate business. Heres a sample: Dear (friend, client from a former business, former boss, etc.). And when he does, it feels like a natural segue, not an awkward script. Thanks for all the comments! Now that you know you DO have a sphere of influence, lets take a look at whos in it. Pro Tip for Instagram: Switch to the Instagram Business Profile and use the free analytics to pinpoint the posts your followers love, and post more of that. 240-408-4002 contact@homeactions.net For most people, their home is their most valuable asset, and its also their biggest liability. 3. Yes, these lead generation systems work! Monitor performance of your real estate newsletter; 6 elements of a good real estate email newsletter; Free real estate newsletter templates; Real estate newsletters, whether print or electronic, can be an effective marketing tool for keeping your name top of mind with your past and current clients, your sphere of influence and your prospects. You didnt think we were going to let you off the hook, did you? You make an impression and brand yourself into their head. Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. You dont have to be a suited-and-booted business exec to have a great network. I didnt know if theyd know who I was. Or, in the words of 10x Rule guru Grant Cardone, Everyone is a salesperson, even doctors.. So whether you're curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. Its very simple. I like to use Mailbox Power for sending birthday and anniversary gifts to my sphere of influence. The cost is low sometimes just $5 a day when you run these ads, and its being shown to people that are already in your database. Instead, go ahead and send her a quick message sharing a recent win, funny story, or revelation about the market. Focus on the social media sites where most of your SOI connections are, and the ones you already love and use regularly. Now, you can take these contacts and add them to a custom list within Facebook and run targeted ads to these people. Today, were giving you a FREE DOWNLOAD of our Seller Lead Listing E-Alert Email Drip. Start with your past clients because these are people you just sold a house to. Pro Tip for Snapchat: Due to the private nature of Snapchat, this ones best for agents who already use and love the platform.

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