Podcasting in particular allows NPR to reach audiences that are not necessarily tied to a radio., Paul Haaga, the chairman of NPRs board, said in a statement that Mr. Lansing was a listener and a collaborative leader with a passion for our public service journalistic mission who will help us continue to expand the audience for our storytelling.. He served for four years as the SVP, Television for the E.W. It didnt begin in the summer it accelerated in the summer. And be a good listener. Weve had a couple of significant anonymous gifts that have helped shore up our forecast for the coming fiscal year. "Jarl would be the first to say that it is the area where he feels that his work was not complete," Sheikholeslami said. But now we're seeing authoritarian regimes expanding around the globe, with media repression in places like Turkey and Venezuela, Cambodia and Vietnam.". So I brought in Michael Smith as our new chief marketing officer almost a year ago. Networks like Voice of America and Radio Free Europe/Radio Liberty are meant to counter disinformation from foreign governments by broadcasting objective reports, although they have always been dogged by an accusation that they are a form of American propaganda. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Current is an editorially independent, nonprofit service of the American University School of Communication. Mohn fired head of news Michael Oreskes on Halloween 2017. I think there are interesting trends to follow and try to understand. John Lansing, CEO, photographed for NPR, 22 January 2020, in Washington DC. ", Lansing, formerly a top television executive for the E.W. I will say in the last three or four weeks weve seen a little bit of an uptick in a positive way on corporate sponsorship. Harvard Kennedy School. Listeners consider public radio an enriching and enlightening companion; they trust NPR as a daily source of unbiased independent news, and inspiring insights on life and the arts. In what ways do you think NPR has forced you to grow, and in what areas are you growing that you weren't before NPR? Mr. Lansing will start in October, replacing Jarl Mohn, who has run NPR since 2014. When you first got to NPR, what did you think? John Lansing is a former Obama appointee who was named president and CEO of NPR on Thursday. Lansing has won plaudits from journalists for his rousing defense of a free press even while serving in the Trump administration, which has been notably hostile to traditional notions of the role of journalism in civic life. "Management is about committing to strategy, making tough decisions.". CEO John Lansing says ad revenue for podcasting shriveled even as general economy seems on mend. He has previously announced he would be staying on as president emeritus to help the network raise major gifts, and along with his wife, Pamela Mohn, he personally committed $10 million to the network. Lansing describes himself as a citizen watching from the outside A private citizen? September 6, 2019. Lansing: They were for general. But also, what are the larger things that are happening? NPR Facebook Post with Comments. And our work began then. So its an ongoing effort. Lansing's tenure at the agency has not been without controversy. Michael was a senior marketing executive at Scripps for Food Network and HGTV and really brings a lot of media marketing expertise. Board Memberships & Affiliations. Coming into public media, which I love, I noticed something that would be unusual in commercial media, in that there really wasnt a great investment in marketing podcasting to outside audiences off of our platforms. I had been gone for the better part of a year or so. And so in late 2019 we began working on a set of priorities for the calendar year 2020 that included promoting Keith Woods to chief diversity officer; putting more energy behind our effort to have 100% sourcing and notating the diversity of our sources; and hiring, leadership, unconscious bias training, et cetera. Since then,. Mohn led NPR through five consecutive years of audience growth and budget surplus. NPR has also been the nation's leading producer of podcasts since Podtrac started measuring audiences. Board Member. Lansing: Thats a great question. Chief Executive Officer and Director of the, Cable & Telecommunications Association for Marketing, Florangela Davila to Become KNKX News Director, NPR Hires Noelle LaCharite As VP Digital Technology. That's something that perceptive journalists should be able to pick up pretty quickly. All of that is to say that coming out of the reckoning of Memorial Day 2020 was for us and for me, in particular, a call to action internally at NPR to hear and reckon with our own issues internally. Your email address will not be published. An NPR spokeswoman said final decisions on which jobs will be eliminated should occur by the week of March 20. Current: NPRs budget also took a hit because of the pandemic. Will there be another stimulus? "I don't anticipate that it would be like a haircut across every division, because that's just not management," Lansing says. "A really important strategic vector that we'll be talking about more within the company going forward is maximizing the value of the content wherever it can live and wherever the audience demands it," NPR Chief Operating Officer Will Lee says in an interview. Family Status: Married with 4 Children (Jean Rausch Lansing) What was it like for you to watch that happen? It was about a $3 million cost to NPR for the fiscal year. At the U.S. Agency for Global Media, Lansing championed a free press even as leaders of many nations move against it. Weve seen significant growth in Code Switch, in Louder Than a Riot, in Sam Sanders podcast [Its Been a Minute], in part because for the first time in a while, were really investing in marketing support for those podcasts. NPR CEO Jarl Mohn To Step Down After 5-Year Term Ends In June, Tensions Build In NPR Newsroom Over Handling Of Sexual Harassment Allegations, NPR Announces Newsroom Job Cuts Amid Restructuring. 5 takeaways from the massive layoffs hitting Big Tech right now, the network announced $20 million in cuts, NPR to impose near-freeze on hiring but avoids layoffs as budget cuts loom, NPR chief news executive Nancy Barnes to depart as network reshapes top ranks, January is often a big month for layoffs. NPR's rigorous reporting and unsurpassed storytelling connect with millions of Americans everydayon the air, online, and in person. It all goes back to our mission: serving the American public, recognizing the American public is a diverse mosaic that makes America great and strong, and making sure that we're building systems and content that resonates with all Americans. What advice would you give to young journalists of color when navigating these white spaces, but attempting to make a change? I think leaders are accountable for walking the walk, for doing what they say they're going to do. John Lansing will begin his term as President and CEO of NPR in October, 2019. Lansing says the agency referred Haroon Ullah's expenditures to auditors and investigators after travel assistants flagged them; according to the Justice Department statement, Ullah admitted submitting fraudulent receipts for hotel room reimbursements and fake medical claims to get government payments of upgrades in airline seat assignments, among other offenses. Current: Why are NPR and its partners looking to sell the Pocket Casts podcast app? advanced degree - political agility. People, given the opportunity, will do the right thing in a way that hopefully makes them want to be here for a long time. And our number one goal is to improve our audience diversity. Michael A. McCoy for NPR A federal inspector general's investigation has exonerated six government executives who were suspended last year after raising red flags about actions taken by. Lansing: I dont know how long that may or may not take, but our emphasis right now is on our own internal digital strategy, digital production, digital storytelling. In late November, the network announced $20 million in cuts, including a near-freeze on hiring, elimination of most travel, and suspension of internships. She also has led initiatives to reform hiring practices and to sweep far more temporary positions into permanent slots, often working closely with the network's chief unions to do so. Because when you're all at work, you're all at work, and you go home to your individual situations. "North Star"] for NPR on my arrival as supporting the diversity, equity, and inclusion of our staff so that we could become more relevant to our audiences and grow the diversity of our audiences. It is our work our North Star and our work are the same thing. Last year, however, the U.S. Agency for Global Media came under fire when it emerged that it had bought Facebook ads targeting American citizens, in violation of laws meant to protect Americans from domestic propaganda. Discovery, CNN cut hundreds of jobs and killed off its brand-new streaming service, CNN+. And its something that I think will strengthen the ability for news programming, marketing and member services to be more responsive and to offer greater service to audiences in a more agile way. For several years, it eliminated salary increases and suspended retirement contributions. John Lansing, NPR's President and CEO, defended Kelly last weekend during an interview on NPR's All Things Considered program, saying that Kelley "is one of the most respected, truthful . At the same time, we have to think creatively. But an example of that one that weve already created is the Consider This podcast, which is just a terrific example of taking the national-local partnership into the on-demand future. Lansing: Its on social media platforms or YouTube or through media partnerships. NPR, the public radio and podcasting giant, has a new leader after years of growth and internal turmoil. Lansing says even that proved overly optimistic. (On NPR's radio side, advertising takes the form of underwriting, as corporate sponsors are not permitted to call for listeners to purchase goods or services.). The other is the fight for donors. NPR, the public radio giant that employs hundreds of journalists, is about to get a new chief executive. He was responsible for strategic and operational oversight and P&L of the $2.5 billion division of Scripps Networks Interactive, including the company's portfolio of six cable networks Food Network, HGTV, Travel Channel, DIY, Cooking Channel and Great American Country and the $100 million Scripps Networks Digital division. John Lansing, a veteran government broadcast and cable television executive, has been selected by NPR's corporate board to succeed its current chief, Jarl Mohn. Pozen Fellow At the Shorenstein Center. Current: How have your priorities for NPR changed since you became CEO? The ratings have tanked because all they talk about is race. Today is a good day to remember the vital role public radio plays in providing the information we all need to fully exercise our rights in our democracy. 2017-2022. We collected a lot of data and we have a lot of good follow-up opportunities, and Ill continue to offer myself up as a direct resource in that pilot project. Its an inclusive process. At the U.S. Agency for Global Media known until last year as the Broadcasting Board of Governors he presided over 53 percent growth in the weekly audience for the agencys networks over the last three years, to 345 million. Disclosure: This story was reported and written by NPR Media Correspondent David Folkenflik and edited by Acting Chief Business Editor Emily Kopp. John Lansing, CEO, photographed for NPR, 22 January 2020, in Washington DC. And some stations who had a schedule to go down actually were allowed to go down. She really has helped us, and she's brought discipline to a process that in the past might have been people talking past each other a little bit and waiting for things to blow over. Podtrac, which measures the audiences of podcast publishers, has consistently placed NPR at the top of its monthly rankings. Experts say the behavior could have constituted insider trading. Amazon, Google, Meta and Microsoft have announced more than 50,000 job cuts combined in just the past few months. The title of your piece, "Now Is A Time For Truth Telling, For Listening, And For Action," takes a bold stand in defending the urgent work of journalists during this . Its pretty clear to me that the ratings decline in radio is driven by commuting patterns. Certainly in the aftermath of the George Floyd murder on Memorial Day weekend, our efforts accelerated and we doubled down on communication, training and listening. Its something that we certainly support. The network has won acclaim for its coverage of wars and disasters, yet suffered its own crisis and tragedy in 2016 when its David Gilkey and Zabihullah Tamanna were killed while on assignment in southern Afghanistan. What we now call the North Star of our strategic plan is our DEI efforts as it filters through everything that we do with all of our work. I got this part time job at a TV station to make a little money while I was going to college. NPR will cut 10% of its workforce, CEO John Lansing said Wednesday. We are not just putting out regulations or policies and paperwork. "We're not seeing signs of a recovery in the advertising market," Lansing says in an interview. So were now into the new fiscal year. NPR faces financial pressures from two fronts. Current: NPR has helped stations during the pandemic by delaying planned changes to the dues they pay. Current: Is there a timeline for that process? It began to improve a little bit as we moved into August and September, as corporate sponsorships began to recover a little bit. He is credited with restoring morale, in part by naming a noted journalist as head of the Voice of America: Amanda Bennett is a former top news executive at the Philadelphia Inquirer who previously held senior newsroom jobs at Bloomberg News and The Wall Street Journal. It really stretched me to understand that flexibility is a good thing. This is just dishonest, especially since NPR became what amounted to a voice of the opposition in its coverage of this dysfunctional federal agency.

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