Were seeing a lot of interesting things with these social media stars, from a marketing standpoint, says Robyn Goodman, a professor of advertising at the University of Florida, in a phone interview with the Monitor. On top of all other things, our conversation with him led back to one important lesson: Don't forget to have fun with this makeup. See for yourself. In September 2019, Ready Go Ventures co-founded, invested-in, built-out and now operates the Coverboy Cosmetics brand. Watch the Stars of RuPaul's Drag Race Explain the History of Drag Culture, Miss Fame Reveals Why It Was So Meaningful to Launch Miss Fame Beauty at DragCon, Watch Miz Cracker of Drag Race Mesmerizingly Apply Her Full Face of Makeup. We change lives. Her and RuPaul's creamy version puts the best of both worlds into a single buildable shade, which Roncal says "look natural but slightly like you could see from outer space." James Charles will be the first male face, or 'CoverBoy,' of CoverGirl after signing with the beauty company Tuesday. Return to homepage. Are gender roles relaxing inthe world of makeup? At the age of 17, Charles is breaking boundaries and doing it in style. There were some negative responses to CoverGirls Instagram post, with a few people threatening to boycott the brand. or call us at 1-617-450-2300. A religious liberty newsletter that is a must-read for people of faith. Charles, a Bethlehem, N.Y., high school senior with 428,000 Instagram followers, announced the partnership with CoverGirl via social media, with the makeup guru mentioning that he had been. What sets this 18-shade palette apart from the rest, however, is the dual-ended applicator that comes with it. We talked about it, but he was like Whats the big deal? Its going to filter up through the generations, but I think thats really one of the hallmarks of the younger generation, this idea of fluidity, Goodman says. But never has it featured a man. In another message he added: "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. We want to bridge divides to reach everyone. Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, Em Rata Just Debuted a Chic Italian Bob With Baby Bangs. "I am so thankful and excited and cannot wait to show you all what we have in store," Charles wrote on Instagram, announcing that he will appear in ads for CoverGirl's new product So Lashy! Get non-boring fashion and beauty news directly in your feed. Charles will be appearing in advertisements for CoverGirls newest mascara called So Lashy, according to the Huffington Post. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". Polished's four-shade offering also includes timeless staples like Now Prance, a peony-colored red-orange, A Shade Shady, a purple-leaning mauve, Dragmother, a deep blue-toned red, and Showgirl, a caramel nude. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". From everyday glam to eye looks that are packed with color, the social star can do it all. Were seen as being global, fair, insightful, and perhaps a bit too earnest. Your subscription to You might recognize makeup artist and YouTuber .css-tjvzc4{-webkit-text-decoration:none;text-decoration:none;text-decoration-thickness:0.0625rem;text-decoration-color:inherit;text-underline-offset:0.25rem;color:inherit;-webkit-transition:all 0.3s ease-in-out;transition:all 0.3s ease-in-out;border-bottom:thin solid #6F6F6F;}.css-tjvzc4:hover{color:#595959;text-decoration-color:border-link-body-hover;}James Charless face from his ***flawless senior pictures. "I like attention, and this makeup will certainly help anyone wearing it stand out," he tells Allure. Its official: so excited to welcome @JCharlesBeauty to the COVERGIRL family. It has to stop. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. There's a lot of fun there, too.". That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. I was staring at him with my jaw dropped, wondering how he got his eye makeup so perfect and why my cheekbones have never looked that contoured/amazing in my life?! You can renew your subscription or The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. He said it took a lot of thorough conversations with his parents to make them understand that it wasnt an expression of his gender identity. CoverGirl already has spokesmodels of different races and ages, so perhaps gender is simply the next frontier. A major problem Roncal has always had with powder highlighters is that they only look one of two ways: subtle and wet, or so bright it's impossible to blend well. The legendary drag queen spilled all the tea about his biggest beauty line, which launches at QVC this week. https://www.jaymesmansfieldbeauty.comUSE MY CODE \"MANSFIELD20\" FOR 20% OFF YOUR ORDER AThttps://www.manscape.comSUBSCRIBE TO MY NEW CHANNEL QUEENS OF THE STREAM!https://www.youtube.com/channel/UC6Q2LyrW43sF5zxbwzA7wBQLIKE MY TOOLS? "From the hippie sexual revolution of the '60s to the gender unicorn today our school rooms are the fertile soil for godless government agendas," the Benhams wrotein a Facebook post back in August. This article includes content provided by Instagram. Much like Willam's personal brand of drag, this makeup was intentionally designed to draw eyes. About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review under the charming heading of do things that dont interest you: Many things that end up being meaningful, writes social scientist Joseph Grenny, have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. With the help of the eternally glittering Katy Perry, the makeup brand announced that the new face of CoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has . James is a 17-year-old makeup artist best known for his makeup tutorials on YouTube and Instagram at @jcharlesbeauty, where he boasts upwards of 420,000 followers just one year since . The monochromatic eye look is absolutely gorgeous. Join thousands of others to get the FREEDOM POST newsletter for free, sent twice a week from The Christian Post. And that influence is powerful. 19802023 The Christian Science Monitor. Its likely, LaBennett says, that Charles will be welcomed just as casually by his generational peers. As Roncal and RuPaul tell Allure, the duo met in the early '90s when Roncal was working as an assistant to fashion designer Kalinka. Still, fans have been left waiting with bated breath for creations by RuPaul, the queen who paved the way for them all. The Mally. Evan Ross Katz. GET THEM HERE! In the company's 55 year history, there has never been a male star in one of their campaigns. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same. Vote for your favorite beauty products now! And we shall see what I would look like if I suddenly sprouted blue eyelashes. AMAZON INFLUENCER LINK!https://www.amazon.com/shop/jaymesmansfield?listId=14R96CDQQW1U3\u0026ref=idea_share_infBUY MY JAYMES MANSFIELD BOSOM BUDDY BELOWhttps://www.jaymesmansfieldbeauty.comBOOK A PERSONALIZED VIDEOhttps://www.cameo.com/jaymesmansfieldTIP A QUEEN ON VENMO: @JaymesMansfieldhttps://venmo.com/jaymesmansfieldSHIRTS ARE AVAILABLE NOWhttps://www.dragqueenmerch.com/collections/jaymes-mansfieldBookings \u0026 Inquiries: bookjaymesmansfield@gmail.comInstagram: @JaymesMansfieldTwitter: @JaymesMansfieldFacebook.com/JaymesMansfieldTumblr: TheJaymesMansfieldhttps://www.jaymesmansfield.com#jaymesmansfield #coverboy #willam Our 2019 Best of Beauty Awards have arrived check out all the winning products here. she wrote on Instagram. "Just fingers. Were the bran muffin of journalism. Willam's entire Coverboy makeup line is available now at shopcoverboy.com. The TikTok-Viral Dyson Airwrap Is Back in Stock! You read that correctly: The newest CoverGirl is a boy. The King Apparently Loved Eyeliner, 4 Pastel Eyeliner Looks That Will Convince You To Try Colorful Makeup, Lottie London's Artist In Residence Is Kim Truong, Kim & Kourtney K's Go-To, Get Even More From Bustle Sign Up For The Newsletter. Sometimes the world is a beautiful place. Yahoo Beauty reports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several . ', This website uses cookies to During New York City DragCon on September 6, Willam announced something wholly unexpected: He's created his own makeup line, and it's just as delightfully confrontational as he is. If you aren't already obsessed with Willam, I don't want to judge you, but uh, I'm about to turn your world upside down. Find a more iconic moment Ill wait, musician and makeup artist Talia Mar wrote alongside Charless photo. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. Who needs rainbow highlight when you have this? 2023 BDG Media, Inc. All rights reserved. "I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of CoverGirl,'' Charles wrote on Instagram. Did You Hear "Did You Lotion" Growing Up? Gem is . Our team handles all of the business's "C-suite" roles (e.g., co-CEO, COO, CMO, CFO) as well as all daily administrative and operational responsibilities. Follow Facebook.com/CosmoBeauty. Covergirl has a fresh new face representing the brand and for the first time ever it belongs to a guy. Whoever said it wasn't easy being green was lying. If you're a sucker for glitter and a snatched beat, I can almost guarantee COVERBOY is about to become your go-to brand for all things glam, so let's all take a minute to thank Willam for blessing us with this range: Thank you, thank you, thank you. Im still confident as a boy and I will always be a boy. Their prices range from $10 to $18. If you have questions about your account, please Roncal wants to make it extra clear that while sponge eye applicators have a bad reputation, the one included with this palette has intention behind it. "If you put [on] just a little, it will enhance the beauty of your eyes.". "My favorite makeup company went under," Willam says, "I was like, better find a way to get some new free makeup." "There's something there for everyone. Barbie ad stars a boy for the first time. "I love to run Goldie down the front of my shin or on my collarbone," he tells Allure. HelloGiggles.com is part of the Dotdash Meredith Beauty & Style Group, CoverGirl announced their first official Cover Boy. See the entire range of limited-edition, face, eye, and lip products below. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with Thats right, I am a new CoverGirl.. James Charles is no exception. The brand also released an official press release ofthe news, in which they shared that Charles has all the key elements of a CoverGirl: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. But I think CoverGirl also hopes that this means more men will wear and buy makeup. Katy Perry broke the news that the 17-year-old Internet star would be the first "coverboy" ambassador of CoverGirl, who hails him as a "boundary . So its not surprising that its male cosmetics at this point.. Decades after becoming friends, Roncal reached out to RuPaul about a collaboration, and he unflinchingly accepted. "James Charles is no exception. An update on major political events, candidates, and parties twice a week. Jamess selection may be a reflection of that change. "Fingers work great. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. You may remember him as the teen who decided to retake his senior portrait to ensure that his flawless highlight game got the recognition it deserved. Hearst Magazine Media, Inc. All Rights Reserved. unless you renew or James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. Her most recent discovery: De La Cruz Sulfur Ointment, which will change your blemish-clearing game! CoverGirl has announced its first ever CoverBoy. And we can prove it.. In what marks new overdue territory in the beauty world, a report from PeopleStyle reveals that the brand CoverGirl announced their first official Cover Boy, and he is as glamorous as youd expect. The CoverGirl partnership with Charles began Tuesday and will include a new mascara coming out later this month. But will more men follow his lead? This allows those pushing the agenda to rebuild society in man's image not God's with government as the ultimate giver (and taker) of our rights," he added. We have a mission beyond circulation, we want to bridge divides. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. ): "All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. Fellow CoverGirl spokesmodel Katy Perry broke the news early Tuesday morning. The Best Contour Palettes for the Ultimate Chisled Complexion. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. The Monitor is a peculiar little publication thats hard for the world to figure out. Willam Belli, the international drag queen sensation, is finally doing what fans have been clamoring for since he first hit the runway on . 2023 Cond Nast. Gem is magenta pink base with chunky, iridescent octagonal glitters. Willam shot to fame after appearing on Season 4 of RuPaul's Drag Race in 2012, and has been a staple figure in the Drag community ever since. But the relationship goes both ways. How Bill Clinton, as first gentleman, could reshape role of first ladies. I love being extra pic.twitter.com/7Qu1yu8U2P. Singer and actor Zendaya became one of the brands spokesmodels earlier this year, joining the ranks of women such as Queen Latifah, Ellen DeGeneres, Rihanna and Taylor Swift. Though the results of Draglash are longer, thicker, and fluffier lashes, she insists the lightweight formula makes it way easier to wear than actual falsies. Since its founding in 1985, Toronto-based MAC Cosmetics has worked with such LGBQT celebrities as RuPaul and KD Lang. Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) The topic of gender confusion and transgenderism has been the subject of much controversy in the United States, with conservative voices such as the Benham brothers speaking out against movements that seek to teach children that they weren't born male or female, but instead can choose what gender they want to be on any given day. You do you, yknow?". In August, media outlets clamored over Jaden Smiths new, gender-neutral fashion line MSFTSrep. But the young celebrity didnt seem to understand the fuss. Despite his decades-long status as a beauty and fashion icon, RuPaul has only ever released makeup with two brands: Colorevolution (one of Drag Race's sponsors), and MAC's Viva Glam campaign. Willam wears Coverboy Lip Varnish in TruBlu. CoverGirl said in a statementthat it chose Charles to promote So Lashy, because the product is designed to work on all lash types. Vote for your favorite beauty products now! All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful, CoverGirl said in a statement to Huffington Post. Were run by a church, but were not only for church members and were not about converting people. According to Huffington Post, it was only a year ago that Charles started his Instagram page. It's fun to play with the trends, but you want to keep going back to the classics. Joining the growing list of Drag Race alumni stepping into the makeup industry full force is Willam Belli with his new line Coverboy. "When she asked me to collaborate, I thought, Absolutely.". ", "We instantly became friends," Roncal says of their meeting and longterm bond. As brands like CoverGirl discover the influence of social media, young people have more power than ever to dictate what gets sold to them and how it gets marketed to them, Dr. LaBennett says. coverboy makeup name change. If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup. Don't fix what ain't broke was the approach Rupaul took with the Face Defender, an already-existing Mally Beauty face primer with which he's infamously obsessed. We know that theres been an increased awareness of queer and trans people in our popular consciousness. Hear about special editorial projects, new product information, and upcoming events. James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming . The model also addressed men profiting off her body. You read that correctly: The newest CoverGirl is a boy. ", RELATED: 15 drugstore mascaras celebrity makeup artists can't live without. Today Im living out one of my biggest dreams and Im currently on set of my first ever TV commercial with CoverGirl, he said with a huge smile. She's ready to turn the page following ex-husband's cheating. ", A photo posted by KATY PERRY (@katyperry) on Oct 10, 2016 at 10:52pm PDT. "Honored to have the pleasure to announce the very first COVERBOY, James Charles!" Me Because Selena Gomez Just Posted Her Bare Skin and Natural Curls, Shania Twain's Neon Red Hair Is the One Grammys Look You Can't Miss. Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. Love the idea of contouring but don't know where to start? The Best Hair, Makeup, and Nails at the 2023 Grammy Awards. A subreddit to discuss beauty influencers, makeup artists, brand owners Press J to jump to the feed. now that CoverGirl has announced that James is its first male CoverGirl spokesmodel. Were about kicking down the door of thought everywhere and saying, You are bigger and more capable than you realize. "But I think because people think they only have to use brushes, they don't realize the power in using a sponge-tip applicator to put on shadows.". "One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.". In the week since, he lost millions of . This content is imported from twitter. This trio of cream bullet lipsticks includes three staple shades: Teehee, a soft pink nude, Mama Ru, a true and bright red, and WerkRoom, a vibrant mauve. He might not be a household name just yet, but something tells me that he will be soon. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. Willam wears Coverboy Glitter Jelly in Roller Rink. Covergirl. Be the first to know what's trending, straight from Elite Daily, 5 Glitter Eye Makeup Tips To Make The Whole Place *Shimmer*, Skai Jacksons Nighttime Routine Includes TikTok Clownery, I Went To Paris Hilton's House Of Y2K Pop-Up & It Was So Nostalgic, By subscribing to this BDG newsletter, you agree to our. Jaleesa M. Jones . And the first male face of Covergirl brand. . James Charles at Gucci's Met Gala after-party on May 6. We believe news can and should expand a sense of identity and possibility beyond narrow conventional expectations. Yahoo Beautyreports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several social media platforms, such as YouTube, where he posts instructional videoson beauty styles and products. hopefully all the young people who are afraid to wear makeup will gain confidence from this @jcharlesbeauty @COVERGIRL #COVERGIRLJames, this is such a great day for men in the makeup industry, congratulations @jcharlesbeauty #COVERGIRLJames, The love and support for @jcharlesbeauty #CovergirlJAMES is amazing. Can a Jesus Revolution take place again in America? "I barely wash my own brushes, so Im not trying to tell people they need to make more work for themselves," he says. Dubbed Coverboy (a nod to RuPaul's infamous song "Covergirl," perhaps), the brand aims to serve drag queens and everyday makeup wearers alike with a range of lipsticks, multi-purpose glitter gels, and dramatic falsies. In an industry that has been criticized for not accommodating women of color, the faces of CoverGirl have been diverse: Queen Latifah, Rihanna, Janelle Mone, Dania Ramirez, and Zendaya have all been featured. Popular makeup artist Patrick Starrr recently launched his own collection with MAC Cosmetics, and James Charles made history as CoverGirl's first CoverBoy.Now another up-and-coming YouTuber is making waves, this time for an even more heartwarming reason. Willam admits that his color selection was a selfish one, hence his brand's high-contrast offering. Coverboy's range of lashes are certainly more catered to drag queens than the average makeup fan, but Willam assures anyone can make them work with the right mindset. Charles is an aspiring makeup artist from New York, who has amassed more . To enjoy our website, you'll need to enable JavaScript in your web browser. All rights reserved. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. But you know what? James will start out as the face/lashes of the brands latest mascara launch "So Lashy!," but will also be fully integrated into ads, commercials, etc. When it comes to these products and all beauty in general, RuPaul has but one must-know tip: Makeup is not about using products to look like RuPaul, or anyone else for that matter; it's about using them to embrace your best features. Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. "Their main target is to eliminate any and all moral standards. Some are extremely wearable, but most are dramatic AF, because why would Willam settle for anything less? The Christian Science Monitor has expired. ?? Condragulations serves intense coral pigment that can be worn on its own, meanwhile Lippy offers sheer iridescent shimmer that adds a touch of pink to any lip shade. And Im going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in. From hair trends to relationship advice, our daily newsletter has everything you need to sound like a person whos on TikTok, even if you arent. 28,431 views Sep 27, 2019 Does Coverboy cover boy? The singer reveals how grueling life was on the road. I think thats a part of the story here, too.. Each of them contains just enough glitter to give them a wet-looking finish, but not so much that they're uncomfortable to wear. Now, watch fellow Drag Race star Shangela try nine things she's never done before: Don't forget to follow Allure on Instagram and Twitter. On Tuesday, the pop star helped announce that Charles has become the first male to represent the CoverGirl brand. We can't let our kids get brainwashed like this," Benham said. Your session to The Christian American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. IE 11 is not supported. "We support anyone and everyone who wants to express themselves with makeup. As for the Designer Lashes, there will be six different options ranging in price from $10 to $18. That just means more revenue for them.. A screenshot from one of James Charles' YouTube makeup tutorials.

Remus Takes Care Of Hermione Fanfiction, When Is The Feast Of Trumpets In 2022, Alexis Maybank Husband, Articles C